Uma caracterização do jornalismo empresarial nos EUA

Dean Starkman, na Columbia Journalism Review, faz uma caracterização da evolução do jornalismo empresarial (“business”) nos EUA, antes e após a crise de 2008. Entre outras questões, Starkman reflecte sobre quem servem afinal os jornalistas empresariais: os investidores ou o público em geral? Vale a pena ler, mesmo para os que não fazem jornalismo económico. Aqui fica um excerto:

To complain that a deal reporter is too close to his sources is like complaining that a baseball player’s bat is too close to the ball. The idea is to connect with the ball, just as the idea of deal reporting is to get close to a source and get the scoop. Deal reporting is perhaps as transactional a relationship as any in journalism. It often involves an intricate negotiation between reporter and source. Being close to sources is, essentially, the point.

I argued last year (in “The Price of Admission,” CJR, March/April 2010, my review of Sorkin’s financial-crisis best-seller, Too Big to Fail), that this access/accountability duality should be understood as nothing more than what it is: a division of labor. Both are good. But they’re different.

As the effects of the great crash grind on, however, it is time to rebalance that division, and to rethink our idea of the financial-news “revolution”—a term that has proved more literal than Fast Company may have realized a decade ago. Far from marking a break with the past, as the magazine implied, the rush to provide narrow, market-serving news was a revolving of the wheel of history a full turn, back to business journalism’s narrow origins as messenger service between market participants. What Dow, Jones, and Bergstresser did with a special stylus and a platoon of messenger boys, CNBC-ized news does with modern tools.





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